How to use this audit

This audit rates your performance in four key areas: financials, sustainability, market position and the business cycle.

In each, it prompts you to assess your operations in five different sub-sets of those four areas. Overall, you answer a total of 20 questions and rate yourself between 1 (poor) and 5 (excellent) in each.

The app calculates your score and ranks your performance in each of the four areas. The sum is out of a possible 100, so it’s a percentage. Your rating in each area shows where you need to improve. Theoretically, from a value perspective, 100% is a fully-optimised firm.