Why Valuation

Valuation is at the core of effective business management. Although strategic planning and vision statements may guide style and orientation, the key management mission is to optimize value for shareholders, be there one or many. While that might not sound fashionable or politically correct, the reality is that no one will invest in a business that will gradually shrink in value until it is worthless. What drives value? Business worth is a function of where you firm stands in four key areas: financials; sustainability; market position; business cycles. This app rates your performance in each.